Beyond the Page: How to Become An Author/Speaker
From the Page to the Stage: Why Authors Need Community and Speaking Skills
Have you ever felt like writing is a solitary pursuit? You’re not alone. In this episode of Beyond the Page, Jennifer Crosswhite, book coach and editor, and Stephanie Feger, author, marketing expert, and PR strategist, remind us that no author succeeds in isolation. They dive into the power of community, collaboration, and communication—and why speaking (in person or on video) is an essential next step for every author.
💬 When Authors Become “Mama Bears”
Jennifer and Stephanie start off with a lighthearted chat about coffee mugs, family moments, and finding meaning in small acts of care. Stephanie’s story about helping an elderly man after a baseball game becomes a powerful metaphor: when you care deeply, your circle of “family” expands.
That compassion is the same energy authors need to bring into their communities—encouraging, uplifting, and showing up for one another. As Jennifer says, “When you’ve found the right author community, everyone rallies around each other.”
💞 The Power of Author Community
Both hosts emphasize that the writing world doesn’t have to be competitive. Instead, collaboration can amplify everyone’s success.
“A rising tide lifts all boats,” Jennifer reminds listeners.
Through multi-author promos, shared events, and mutual support, authors can reach wider audiences while lifting one another up. Stephanie adds, “Readers don’t just read one book—they devour dozens. There’s room for everyone.”
Their message? Stop writing in a silo. Find your people. When you connect with other authors who share your values and goals, creativity flows, and success follows.
🎤 Speaking: The Skill Every Author Needs
The conversation shifts to one of the most powerful (and often intimidating) marketing tools: public speaking.
Jennifer and Stephanie explore how speaking extends your message beyond the page—whether it’s at a live event, on a podcast, or in a short video clip.
Jennifer reminds authors:
“You don’t want to turn down a speaking opportunity because you lack the tools or confidence. Speaking is a skill you can learn—and it expands your audience.”
Stephanie notes that authors can start small. Video is one of the most effective ways to build trust with readers, and you don’t need a professional setup to begin. A short video introduction, a “video business card,” or a 20-second LinkedIn clip can help audiences see and hear your message.
Both agree: video accelerates connection. It helps potential readers feel like they know you personally—turning curiosity into genuine engagement.
📹 Simple Ways Authors Can Use Video
Stephanie shares three quick, actionable tips:
- Turn on Creator Mode on LinkedIn and record a 20-second intro video.
- Create a video business card—a short clip about who you are, what you do, and who you serve.
- Capture yourself on stage (virtually or live)—event planners love to see speakers in action.
Jennifer adds that when she pushed herself to do Facebook Lives during the pandemic, she overcame her perfectionism and built authentic connections. “People don’t want perfect,” she says. “They want real.”
📈 Visibility and Connection that Lasts
Visibility isn’t just about being seen—it’s about being heard.
Stephanie explains that authors should think of visibility as a three-step journey:
- Get seen — put your work and message out there.
- Be heard — show up consistently so people start listening.
- Sell books — once trust is built, connection leads to conversion.
And remember: your book doesn’t expire.
“Your book is not a banana,” Stephanie jokes. “It’s more like condensed soup—non-perishable. It’s ready when the reader needs it.”
Your message might reach someone months—or even years—after publication. Keep showing up. Keep sharing. When readers hit that moment of need, your story will be waiting.
🌟 Keep Swimming
Jennifer closes the episode with a reminder drawn from Finding Nemo:
“Just keep swimming.”
Perfection isn’t required—persistence is. Every small act of courage, every short video, every conversation, every shared promo moves your author career forward.
“The best things come on the other side of your comfort zone,” Stephanie adds.
Whether you’re writing, publishing, or speaking, don’t give up. Keep swimming.
✨ Key Takeaways
- Writing isn’t solitary—build an author community.
- Public speaking and video help you connect and build trust.
- Collaboration beats competition every time.
- Visibility takes time—stay consistent and persistent.
- Your book doesn’t expire—your message meets readers when they’re ready.
❓FAQ
Q: Do fiction authors really need to speak publicly?
Yes. Even fiction writers get invited to book clubs, libraries, podcasts, or local events. Speaking boosts visibility and reader connection.
Q: I’m terrified of public speaking. Where should I start?
Start small—record a 30-second video or do a short live Q&A online. It’s a learnable skill, and practice builds confidence.
Q: How can I find an author community?
Look for local or online writing groups, genre-specific Facebook communities, or multi-author promotions. Keep searching until you find your people.
Q: Is video really necessary for authors?
In today’s marketing world, yes—video content helps readers see the person behind the book and builds faster trust.
