Beyond the Page: Why You Should Consider Becoming an Author
Welcome to Beyond the Page
In the very first episode of Beyond the Page, authors and book experts Jennifer Crosswhite and Stephanie Feger share a virtual coffee chat that dives deep into what it means to be an author—and why your story matters more than you think.
“Books have power—whether fiction or nonfiction—they change lives, inspire growth, and create bridges of understanding.”
What began as a simple conversation over chai and tea became a heart-to-heart about the power of words and the journey from idea to published author.
Meet the Hosts
Jennifer Crosswhite is a multi-published author, editor, and writing coach based in Southern California. She helps aspiring authors bring their stories to life with clarity and purpose.
Stephanie Feger, a book marketing strategist from Kentucky, guides authors on how to share their message beyond the page—turning their books into lasting platforms for impact and influence.
Together, they bridge the gap between writing and marketing, giving authors a full-circle look at what it means to create and share a meaningful book.
Why Write a Book?
For many professionals, entrepreneurs, and storytellers, writing a book isn’t just about creativity—it’s about credibility and connection.
Jennifer shared how publishing has evolved:
“The advent of indie publishing has opened up opportunities for people who might not fit the traditional publishing mold. You can now reach niche audiences and share your message directly.”
Whether you dream of being a novelist or want to publish a business book, a book can:
- Establish your authority in your field
- Extend your speaking and coaching reach
- Serve as a “$10 business card” that opens doors
- Help others learn from your expertise and experience
Books Have Power
“Books build bridges and break down walls,” Stephanie shared.
They’re not just stories—they’re tools of connection. Books help readers escape, learn, and heal.
“One reader told me my book helped her breathe again during an anxiety attack. That’s when I knew—books change lives.”
From personal growth to faith to fiction, books offer safe spaces for transformation. They help readers step into someone else’s shoes and see the world differently.
From Writer to Author
Not everyone who writes becomes an author.
Stephanie explains the distinction:
“Writing is personal. Becoming an author means realizing your story has the power to help someone else.”
That shift—from writing for yourself to writing for the reader—is where true impact begins.
Start Small: The Secret to Finishing
Both Jennifer and Stephanie agree: writing (and marketing) a book takes consistency, not perfection.
Jennifer’s advice?
“Look at your manuscript once a day. Even ten minutes of focus builds momentum.”
Stephanie adds:
“Start small. One paragraph, one post, one step at a time. Small, consistent action gets you to your book launch.”
Their favorite takeaway came from The Lazy Genius Way by Kendra Adachi:
“When nothing seems to help, I look at the stonecutter hammering away at his rock… the 101st blow splits it—but it was all the ones before that made it happen.”
In other words—keep showing up.
Key Takeaways
- Books are powerful tools for connection, credibility, and transformation.
- You don’t have to be a perfect writer to start—just start small.
- Every story matters, even if someone else has written about it before—no one has your voice.
- Writing a book is a journey, and marketing it is part of the process from day one.
Pull Quotes
“You don’t have to write a 400-page book for it to make an impact. Even a 50-page message can change someone’s life.”
“When you become an author, your message doesn’t just belong to you—it belongs to the world.”
FAQs
Q1: Do I need to be an expert to write a book?
Not at all. You just need a message or story that can help or inspire others. Expertise grows as you write and share.
Q2: How do I know if my story is worth writing?
If you’ve experienced something that others could learn from, your story has value. Every perspective adds something unique.
Q3: What’s the first step to becoming an author?
Start writing—one small step at a time. Set a realistic daily or weekly writing goal and stick to it.
Q4: Is self-publishing a good option?
Yes! Indie publishing gives you creative control and faster timelines. It’s a great choice for entrepreneurs, speakers, and niche authors.
Q5: What if my book doesn’t sell?
Your book is still a powerful tool—it can grow your brand, help you connect, and open unexpected doors.
