On the Podcast: The Empowered Author, 6.1 Why You Should Consider Becoming an Author
Why You Should Become an Author: The Power of Books to Build Influence and Impact
✨ Show Notes
The Power of Books—and Why Authorship Matters
Books have a unique kind of magic. They inspire, educate, and connect us in ways few other mediums can. In this episode of The Empowered Author Podcast, host Stephanie Feger teams up with Jennifer Crosswhite, an accomplished author, editor, and book coach with 16 books to her name, to explore one simple but life-changing question:
👉 Why should you become an author?
Both women share a passion for helping others bring meaningful messages to life. Jennifer helps writers put their stories on the page, while Stephanie helps authors take those stories beyond the page through powerful book marketing strategies. Together, they host a weekly LinkedIn Live series called Beyond the Page, where they chat about the creative and business sides of publishing.
Why Becoming an Author Is a Game-Changer
Jennifer shares how her lifelong love of reading evolved into a successful writing career. As both a traditionally and independently published author, she explains how the rise of indie publishing has opened doors for professionals, entrepreneurs, and thought leaders to share their expertise.
“If you’re a business owner or speaker,” Jennifer says, “a book is your $10 business card. It builds authority, deepens connection, and continues your message long after you’ve left the stage.”
Stephanie agrees. While she didn’t originally set out to be an author, her book became the tool that built her business—and changed lives. She shares a touching story of a reader who found comfort and calm through her words during a panic attack. That moment solidified her belief that books have power—to heal, inspire, and connect.
The Book as a Business Tool
Writing a book isn’t just about storytelling. For entrepreneurs, coaches, and experts, a book can:
- Establish credibility and thought leadership
- Open doors to speaking opportunities and collaborations
- Help clients understand your message before you even meet
- Serve as a foundation for courses, workshops, or consulting offers
A book doesn’t have to be 400 pages long or traditionally published to make an impact. What matters is clarity of message and a desire to serve the reader.
“Don’t compare your beginning to someone else’s middle,” Stephanie says. “Your story, your message, and your experience can reach someone no one else can.”
Start Small—And Keep Going
Both Stephanie and Jennifer agree: the key to success as an author (and in life) is to start small. Whether it’s writing for ten minutes a day, brainstorming a book title, or opening your manuscript just to think about it—consistency is what moves you forward.
Stephanie shares wisdom from The Lazy Genius Way by Kendra Adachi, which encourages focusing on what matters and letting go of what doesn’t. She reminds aspiring authors that progress often happens in quiet, small moments that build over time.
“When nothing seems to help, I go and look at the stonecutter hammering away at his rock… at the hundred and first blow it will split in two—not because of that blow, but because of all that came before.”
Books—and authorship—are much the same.
Beyond the Page: Bringing Messages to Life
Jennifer and Stephanie’s collaboration bridges two crucial worlds:
- Book Coaching & Editing: Bringing the message to the page
- Book Marketing: Taking the message beyond the page
Together, they remind aspiring authors that storytelling and marketing are part of the same ecosystem. Writing is just the beginning—your book continues working for you long after publication.
💡 Key Takeaways
- Everyone has a message that can make an impact.
- Becoming an author can elevate your credibility, especially in business.
- Start small—momentum builds through consistency.
- Your unique voice matters; no one can share your story the way you can.
- A book can change lives—including your own.
❓ FAQ
Q1: Why should I consider becoming an author?
Becoming an author positions you as an expert, opens business opportunities, and allows you to share your message in a powerful, lasting way.
Q2: What if I’m not a “writer”?
Writing is a skill you can learn. With the right coaching, editing, and structure, anyone can communicate their expertise through a book.
Q3: How long should my book be?
There’s no set rule—what matters is the message. Whether it’s a 50-page guide or a 400-page deep dive, your book should serve your audience.
Q4: Can a book really help my business?
Yes. A book acts as a powerful marketing tool—building trust, authority, and credibility with potential clients and partners.
Q5: How do I start writing my book?
Start small. Write for ten minutes a day or outline your key ideas. Momentum grows from consistent, intentional effort.
