On the Podcast: Why entrepreneurs need to write a book
Show Notes: How Writing a Book Can Transform Your Business
If you’ve ever thought about writing a book to grow your business, this episode is packed with insight you don’t want to miss.
In this conversation, Jennifer Crosswhite—book coach, editor, and author of 15+ books—shares how business owners can use books not just as creative projects, but as powerful strategic tools for authority, visibility, and growth.
Whether you’re just thinking about writing a book or you’ve started and feel stuck, this episode breaks down what actually matters—and what doesn’t.
Meet Jennifer Crosswhite
Jennifer Crosswhite is the owner of Tandem Services, a publishing services company that helps authors improve their craft, build sustainable writing careers, and create meaningful impact through their work.
With experience on both sides of the publishing world—as an author and former managing editor—Jennifer brings a practical, insider perspective to the book creation process.
Key Takeaways from This Episode
1. Your Book Is a “$10 Business Card”
For entrepreneurs, a book isn’t just about sales—it’s about opportunity.
A well-positioned book can:
- Open doors to speaking engagements
- Attract ideal clients
- Establish credibility instantly
- Expand your reach beyond 1:1 work
Think of your book as a scalable extension of your expertise.
2. Authority Matters More Than Book Sales
Many business owners make the mistake of focusing on how many copies they’ll sell.
But the real ROI comes from:
- Increased visibility
- Higher-value clients
- New business opportunities
- Expanded influence
Your book is a long-term asset—not just a product.
3. Most People Get Stuck Before They Finish
One of the biggest challenges? Overwhelm.
Many aspiring authors:
- Start strong but lose momentum
- Let the project sit for years
- Struggle without structure or accountability
The solution: set clear milestones and treat your book like a business project.
4. You Can Finish a Book Faster Than You Think
With the right focus, most business books can be completed in about six months.
Instead of trying to “fit it in forever,” commit to:
- A defined timeline
- Consistent weekly progress
- Clear goals
Short-term focus leads to long-term results.
5. The Ideal Business Book Length
A common question: how long should your book be?
Jennifer recommends:
- 40,000–60,000 words
- Approximately 125–200 pages
This keeps your content:
- Digestible
- Actionable
- Engaging for busy professionals
6. Storytelling Matters—But With Purpose
Stories are powerful, but they need direction.
A strong business book should:
- Use stories to reinforce key lessons
- Avoid unnecessary filler
- Stay focused on transformation
Every chapter should move the reader forward.
7. You Don’t Need to Be a Bestseller
Many authors dream of hitting major lists—but that’s not the most effective goal.
Instead, ask:
- What impact do I want this book to create?
- How will this support my business?
- Who do I want to reach?
Clarity here leads to far better outcomes.
8. A Book Creates Long-Term Legacy
Unlike most marketing efforts, a book has staying power.
With copyright lasting your lifetime plus 70 years, your message can:
- Continue influencing readers for generations
- Build a lasting brand
- Serve as a foundational piece of your legacy
9. Entrepreneurship Requires Intentional Boundaries
Jennifer also shares a powerful lesson from her entrepreneurial journey:
Early on, she reacted to every client request. Over time, she learned to:
- Set structured work rhythms
- Define clear boundaries
- Build systems that support her strengths
The result? Better work, better clients, and better balance.
Final Thoughts
Writing a business book isn’t just about becoming an author—it’s about becoming a recognized authority in your space.
When done strategically, a book can:
- Elevate your brand
- Expand your reach
- Create new revenue opportunities
And perhaps most importantly—it helps you share your message in a way that scales far beyond your time.
FAQ: Writing a Business Book for Growth
Why should I write a business book?
A business book builds authority, increases visibility, and creates opportunities like speaking, partnerships, and client growth.
How long does it take to write a business book?
With consistent effort and a clear plan, most business books can be completed in about six months.
How long should a business book be?
The ideal length is typically 40,000–60,000 words (125–200 pages), making it digestible and actionable.
Do I need to be a great writer to publish a book?
No. Many authors work with editors, coaches, or publishing professionals to refine their ideas and improve quality.
Will I make money from my book?
Direct sales are usually not the primary income source. The real value comes from opportunities the book creates for your business.
What’s the biggest mistake first-time authors make?
Starting without a clear plan or structure, which often leads to unfinished projects.
Should I aim to be a bestseller?
While it’s possible, it’s better to focus on impact, audience, and how the book supports your business goals.
How can a book grow my business?
A book can generate leads, build trust, position you as an expert, and open doors to speaking and high-value opportunities.
